I have chosen the retail store Gypsy Warrior, located in Ridgewood
New Jersey, which I stumbled upon on Instagram. I have always looked at
lookbooks to get inspired in many ways. I am using their New York Doll look book. I
fell head over heels with the way they displayed the clothes. I really loved
the different City backgrounds they used in the photos. For example some of the photos I
loved had park scenery, back of a taxi, and the graffiti walls. Look books are
used to show off the clothes on how they fit and feel and show off your
product. On the website they also provide what size the model is wearing. I believe that is a different way to market their products. The
clothes really resembled a New York Doll. The Gypsy Warrior image is
collaborated with Rock n’ Roll and bohemian style. While researching this look
book I also purchased some of the outfits from the New York Doll look book. Check
out their website and follow them on Instagram.
Insatgram: Gypsy Warrior
I love the gypsy idea. It looks hip and trendy for young target market. I love that cute dress with the bell sleeve too.
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